Ziina’s mission is to bring financial freedom to every person in the Middle East. We are building MENA’s consumer and SMB financial platform, starting with a peer-to-peer and merchant wallet. Our team has experience from Apple, Uber, Stripe, Klarna, Revolut, Yandex, and Nubank. Ziina’s payment volumes have grown by 10x YoY for the last two years. The team have built a product that is beloved in the UAE with a 4.7 star rating in the app store and is the recipient of 8 international design awards, including the Red Dot Award and the UX Design Award.
Our last round was a $21 million Series A from top-tier investors globally including Altos Ventures, Fintech Collective, Activant, Long Journey Ventures and Y Combinator. Our angel investors include early employees and executives at Revolut, Stripe, Venmo, Brex, Checkout.com, Notion, and Deel.
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As a fintech startup at the forefront of payments innovation, we are searching for an experienced and dynamic Head of Marketing to lead our strategic growth initiatives. This includes brand awareness, customer acquisition, product marketing, and revenue growth.
As Head of Marketing, you will own Ziina’s go-to-market efforts and define how products are introduced, explained, and experienced in-market. You will shape the messaging, positioning, and product stories that turn functionality into value and make it instantly clear why Ziina matters to consumers and businesses.
This role sits at the intersection of product marketing and growth. You will work closely with Product to translate user problems and roadmap intent into narratives that drive acquisition, onboarding, engagement, and retention. From major launches to everyday in-app moments, you will ensure Ziina’s product story is coherent, consistent, and grounded in real customer insight. You will also lead performance marketing and lifecycle efforts, ensuring growth channels are optimized, efficient, and aligned with product positioning.
While overall brand narrative is led by the Head of Brand, this role is accountable for making the product story sharp, human, and effective across CRM, lifecycle, and growth channels.
This is a senior, hands-on role for a leader who combines product storytelling with growth thinking and analytical rigor, balancing strategy with execution to drive impact over time.